When to use Facebook, YouTube, Vimeo or Wistia for Video Content

When to use Facebook, YouTube, Vimeo or Wistia for Video Content

As website owners, we will most likely find the need for embedding video content. It’s only a matter of time. Maybe it’s a free video for anyone to view. Maybe it’s a promotional¬†video for sales. Or maybe it’s a private video for paid content.

Either way, WordPress makes it easy to embed video from the most popular platforms.

We thought we would address the question of which is best to use and when in this short article.


We typically think of Facebook as the largest social network, with most of the world population engaging throughout it. However, it’s quickly becoming one of the largest video networks next to YouTube. Facebook now has tv-shows, but its live streaming feature can help your page or group gain a lot of traction. Consider using Facebook’s videos on your site to further increase the reach of your pages or groups.

Here is an example.


Not only is YouTube the most popular video network, but it’s also the second most popular search engine. Any video that you want public and to reach the widest audience, YouTube is the place to publish it. Embedding that video on your website only further helps your YouTube channel grow.

We recommend using TubeBuddy and Morningfame for improving your video content on YouTube.

Here is an example.


Our preferred platform for embedding videos which require enhanced privacy and embed control is Vimeo. The price is affordable for what you get and the streaming quality is top notch. Vimeo is also a fantastic platform for creating private content to be used in courses and whatnot.

Here is an example.


Think of Wistia as the Rolls Royce of video platforms. It’s feature rich with lead generation tools, SEO friendly, and much more. But it also comes with a hefty price based on bandwidth usage. Many LMS services like Teachable rely on Wistia for their video content.

Here is an example.

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