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Lead generation must be a top priority with your online marketing strategy. While it is essential to give your website a professional look to instill confidence in your potential customers, it is equally important to convert potentials leads to loyal readers or clients.

In this post, we will be looking at the best WordPress lead generation plugins that are the most effective to generate and convert leads into a database of potential customers.

First and foremost, let us ask what a “lead” is? A lead is defined as a contact (person or company) that has shown enough interest to any of your products or services, showing to request information (like a contact form, for example).

There are numerous plugins and tools available which can assist you to generate leads.

Icegram

Icegram is a powerful tool to improve the engagement of visitors to your website. You can use it to create popups, call to action buttons in the header or footer, floating boxes, reminders, chat, and more. And the best news is that it’s absolutely free!

Popup Domination

Popup Domination comes with a wide variety of options to create and configure popups on your WordPress page or blog. It also comes with the ability to create split testing (A / B). You can also install chat support to interact with visitors. The analytics that comes with the plugin will tell you what is working and what you need to improve upon. This plugin also cost less than ten dollars per month.

Lead Pages

Lead Pages is a marketing tool that allows you to automate your inbound marketing and many other lead generation processes. You can use it to convert visitors to leads, and generate more sales with automated processes that can improve with each interaction.

MailOptin

MailOptin is the ultimate WordPress lead generation and email automation plugin proven to grow and engage email list subscribers. It grows your email mailing list by displaying targeted opt-in forms across your WordPress website with popups, slide-ins, notification bars, in post subscription forms, sidebar widgets and lots more.

MailOptin ships with so many different templates you can customize to your heart content. And it integrates with many email marketing providers such as MailChimp, AWeber, ActiveCampaign Constant Contact, Campaign Monitor, ConvertKit and many others

Unlike other alternatives in the market, MailOptin goes a step further to ensure your email list subscribers, readers or customers are nurtured and constantly engaged using its suite of event-triggered and automated emails such as new post notification and email digest with lots of other automation constantly being added.

OptinMonster

Do you want to increase your email list? OptinMonster is among the best WordPress lead generation plugins which give you the chance to create and use forms on your blog to get information from your website audience and readers. It helps you create opportunities to convert your visitors with popups, sidebar, widgets, forms, etc., It comes with a wide variety of different templates to collect information with. And it is compatible with many email marketing providers such as MailChimp, AWeber, Infusionsoft, Constant Contact, Campaign Monitor, among others.

A well-targeted list gives you the opportunity to increase your marketing profits. More people can be reached at the click of a button. It is a very professional option to convert visitors into subscribers. OptinMonster allows you to optimize forms and to test their efficiency.

It is a very comprehensive plugin, with a flexible configuration and complete analytical system. It is a premium plugin, and if you can afford to spend some money, OptinMoster is very effective. The most basic plan costs just a few dollars per month.

Sumo

Sumo is another good tool to create email lists, analyzing heat maps, pop-ups, content interactions, social sharing, and more. It has many applications, and you can start with the free version, although the free version has limited features and a link back to the site of the developer.

This plugin has been my favorite for several reasons. It has a lot of interesting features, but for this article, I’m only going to focus on the social sharing aspect With Sumo, you can add a popup button in almost any part of your blog. It also allows you to customize the buttons to your taste by changing the shape and colors of the buttons.

I’m sure you’ve already seen more than one blog that had a sidebar with a blue button underneath with a crown. That is the Sumo plugin. It also has another very interesting feature: you can access the statistics to know the effectiveness of your lead generation campaign.

With its highly customizable features and the fact that most of the functions are free, Sumo has become one of the plugins most WordPress users employ to capture leads on their blogs. It is also fully responsive, so it looks good on any mobile devices.

Thrive Leads

Build a list by converting casual visitors into loyal subscribers with Thrive Leads. Whatever your topic, if you want to grow your blog, you must build an email list. Social networks can help you build an audience, but nothing draws people to your blog like a list of emails.

There are many email lists building tactics that you can use, but they all require one thing: an opt-in form. That’s why you need a tool that makes adding opt-in forms on your site, optimizing the forms by A/B split testing, and progress report generation a breeze.

Thrive Leads users have access to a large number of opt-in models and a detailed visual editor. You can then customize the existing templates or create your forms from scratch. It supports different types of opt-in forms such as sidebars, pop-ups, widgets, in-content, notification bars, scroll box, scroll mats, etc. You can make links or images that display a pop-up when clicked. This works great for adding content updates.

The developers of the Thrive Lead plugin have continued to update the plugin, regularly releasing new features.

Contact Forms & Website Analytics by Leadin

If you need an easy-to-use contact form and marketing analytics plugin for your website that helps you better understand your website visitors, Leadin is the best fit.

Do you need to have a better understanding of who is visiting your blog? Do you want to know more about your website visitors? Do you need help converting leads? Leadin is a plugin offering marketing automation and lead generation, tracking the behavior of the person visiting your blog and making it easier for you to create an opportunity for conversion. When converted, Leadin adds them to your list of contacts and make a report with its history.

If you fail to understand the behavior of your visitors, you are leaving a lot of money on the table. With the right kinds of accurate information, you can target your audience better and get amazing results. Leadin will help to get more ROI since your campaigns would be better targeted at the right group of people. You will know where and what to spend your advertising budget on.

Optin Forms

Create beautiful optin forms easier than ever. At the click of a few buttons, your form would be ready to do whatever you need. You can choose a form design, customize it, and add your form to your blog with a simple mouse click. Lead generation has never been this easy and trying out the plugin will worth the effort.

Pure Chat – Live Chat Plugin

Pure Chat is a leading live chat software that allows businesses to engage their customers in real time from anywhere. The best thing about Pure Chat is that it has both a free and premium version.

Contact Form 7

While it is possible to create contact form through many plugins on WordPress, I always prefer Contact Form 7 because of its simplicity and ease of use. Contact Form 7 is an excellent plugin that will help you to maintain your correspondence without having to display your email conspicuously on your blog. You can create great looking forms for your readers to fill out.

Conclusion

If you are not generating leads and building lists, you are missing out on a lot of potential customers. Hence, the common slogan of “the money is in the list.” You need to convert as many leads as possible so that you can reach out to them right in their inbox. Leads generation is not as difficult as it used to be. You only need to pick the best WordPress lead generation plugins and put them to effective use.