The existing business spectrum is a difficult one to cope up with. To combat the newest trend changes, the participants of the business ecosphere are striving hard to find their calling and incorporate more modern ways of marketing which can work for them.
Since digital marketing is the easiest way ahead, all kinds of business firms are promoting their business through a website or the other. WordPress is the most seamless website building CMS and is a frequent choice. So, how do companies that run their site over WordPress make sure that they can speed up their promotion and kill the competition?
Well, inbound marketing is the go-to option when it comes to employing the best business practices for speeding up your business. Crushing the traditional qualms of approaching the customer, inbound marketing is all about creating content that drives in leads. Powered with the ease of the WordPress CMS, inbound marketing can work wonders for your business. So, how do you move ahead with it? Let’s find out.
What is Inbound Marketing?
Before we know about the best Inbound Marketing practices that can speed up your WordPress business, here is a briefing about the core.
Inbound Marketing is about attracting the customer, rather than approaching them directly. It is about creating content that impresses the leads with your problem-solving abilities; the problem that is being faced by the group of leads.
The principal pillars of Inbound Marketing are as follows:
- Relevant blogging
- A smart content strategy
- Social media promotion
- Search Engine Optimization
- Organic search traffic
- Creation of robust website pages
- Lead Management & Tracking
- Customer Feedback
Let’s roll over to the best practices that your business can use and turn its WordPress website into an inbound marketing engine.
– – –
CONVERT > ONBOARDING > KEEP IN A LOOP
– – –
Create compelling content
Content has been the king, since forever. We bet a lot of online digital marketing guides talk about how creating a grand content strategy can land you up in a thriving realm. That is because nobody can emphasize enough on the fact that a relevant and compelling copy can do the talking for your business/brand.
So, creating a compelling content strategy would entail talking about the customers’ pain-points, how you plan to relieve them with your product/service, and how your offering is entirely different from that of your industry counterparts. Since inbound marketing methodology is about coming up with content that can attract leads into customers, your WordPress business website must sport solid content.
Incorporate Visual content
Everyone knows that visual stimulation is the highest form of attraction. If your marketing content could come alive with the use of imagery and can talk about the business, what else would you need!
For the best inbound marketing practice relevant to this tip, your content should include visual elements such as high-toned images, video slides, infographic, gifs, presentations, graphical homepages. Depending on the industry your business deals in, you should get in touch with an expert graphic designer before you begin deciding upon these elements.
Focus on Blogging
If your business website came up recently, the chances are that you blatantly overlook the prowess of regular blogging. If yes, that’s terrible news.
Tapping the influence of consistent blogging can do wonders for your site’s marketing engine. Through blogging, you can talk about product tutorials, discuss customer feedback, publicize your offerings, and much more.
The truth is that your audience believes in the stuff you blog about because you spend some time in curating that piece of information. If you are already doing it, just remember to use crisp writing style, short paragraphs, implement internal linking and talk sense. The Editorial Calendar plugin can help you blog consistently. Do check it out.
Must-have website elements
For your inbound marketing strategy to kick in, make sure that your website has the following components being taken care of.
Landing Pages
For your leads to come in, your WordPress website will need landing pages. For people who are new to the terminology, A Landing page is a lead capture page where you extensively talk about an offering in crisp details and try to woo the customer segment into signing up for them.
A landing page is a strategic point for bringing in leads. It brings your visitors to your prime website where they can learn about your business and explore contact touch points.
TeslaThemes come with a page builder plugin perfect for creating your landing pages.
Contact Forms
One of the most influential touch-points in your inbound marketing strategy will always be the contact forms. These opt-in forms can be a pop-up one, embedded in an Email, or followed up by a Call-to-Action click. These forms are often presented to the audience when they are trying to download some information from a website.
These forms help in curating an Email list for future marketing purposes, getting in touch with newsletters or other over-the-email offerings. These forms must be placed in locations where they do not pester the potential customer, must sound subtle while requesting user-information, and must as well guide the user in filling them up when the forms are asking for a particular set of data.
Some fantastic Contact form plugins that you can use are:
Call-to-Actions
These are undoubtedly the power performers of a lead conversion marketing strategy. They ask your site visitors to either sign up for a service or download information that you might want them to go through. CTAs improve the rate of conversion when they are smartly placed throughout your business website. You can employ one of the following WordPress CTA plugins:
Website speed matters
The most important of all; a slow website will not do any favors to your marketing engine no matter whatever practices you implement. So, keep a check on your site optimization, optimize images well, and choose your web hosting provider only after going through trustable web hosting reviews. Use tools like Pingdom to assess your business website’s speed.
Search Engine Optimization
The truth is – your inbound methodology cannot function without a smart SEO strategy. If you carefully look at how the inbound engine works, you will find that it drives the visitors in, rather than reaching out to them. How do you achieve that? How do people find your content that they should be looking at?
If your content is infused with the right keywords, people of the internet will find your business solutions. If you are new to blogging, figuring out those right keywords will not be a cakewalk. After you have done your research, you can seek help from tools such as the Keyword Tool and WordStream which can help you discover keywords that work for your business. Since your website is a WordPress one, you can have the most fantastic SEO plugins to guide you through the details while crafting a perfect search optimized content. The plugins are Yoast SEO and All-in-one SEO Pack plugin.
Email Marketing
Once you have a point of contact of your interested leads, i.e., their email addresses, you can send them automated emails about updates related to your business, a new offering, landing pages, newsletters, infographics, etc. Having a segmented email list will target your efforts onto a single segment. For your WordPress website, you can use LeadPages, MailChimp for WordPress, and OptinMonster to build up your mailing list.
Social Media circulation
The best and the most easily-accessible place to market your offerings is the place where your probable customers spend most of their time, i.e., Social media platforms. So, don’t forget to publicize your offerings on major social media channels and also keep a record of the analytics.
Lead Management & Tracking
This one is a feat and will bear the right results if taken care of in a proper manner. We say so because tracking the demographic elements of your audience can help you in making the right decisions.
The lead management and tracking tool will help you learn about the location of your leads, their way into your marketing funnel, conversion rates and lot more. Inbound Now tracks the visitor behavior & keep records of engagement activity on your site. It has more amazing features to offer which you can as well check out.
Conclusion
Value-added content, an SEO optimized business website, lead management, and identification with the customer journey is the key to a successful Inbound Marketing strategy. If you place the elements in the right slot, you will have spiked visitor traffic in no time which will eventually convert into a loyal customer base.
–
Catherrine Garcia is a passionate blogger and a freelance Web Developer currently working for WPCodingDev. She along with her group of freelance developers are experts of creating Websites on WordPress.
